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The Chrome Story

Rodney Norman is an innate entrepreneur and veteran in the sports supplements market. He was still navigating the complexities of high school when he launched his first sport supplements company, which he nurtured over a few years into a greatly successful enterprise, and then later sold. 

Spurred on by his entrepreneurial spirit, after a foray into the apparel market to learn the ropes from the ‘big guys’, he opened CHROME Supplements & Accessories in June of 2009 with just one store.

Since its inception, CHROME Supplements & Accessories has grown and expanded at a comfortable and organic pace. It is now firmly established as the leading contender in the local nutritional supplements industry, specialising in health and performance supplements as well as apparel and training accessories, at both the retail and wholesale level.

CHROME Supplements & Accessories is now proudly positioned as the BIGGEST chain of independent supplement stores in South Africa with 19 highly successful retail outlets, and an equally successful web-based store.

The key to CHROME Supplements & Accessories success is its diverse range of products, strategic alliances with suppliers, a client-focused approach, strong research and development capabilities, as well as abiding by the central rule of always providing you, the customer, with the greatest value and experience.

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