Izelle Hoffman has become a venerated name in the health and lifestyle foods section. From humble beginnings, Izelle has built herself up with a focus on good, healthy eating, and is now the face of ChromeLife, alongside her successful Lifestyle Chef career.

 Izelle Hoffman - A story


'Take care of your body. It’s the only place you have to live' - Jim Rohn. Izelle Hoffman is SA’s newest rising star in the culinary industry and although she never formally trained as a chef, growing up in a household where great food was always a comfort and source of nourishment, it seemed a natural progression for her to take inspiration from the dishes she grew up with and turn them into a modern, playful, and healthy experience. Born with Congenital Hip Dysplasia, and 14 operations later, she is adamant to make people aware of the health benefits of eating the right foods. Growing your own vegetables and experimenting with different flavours has always been a part of Izelle’s upbringing. Both grandmothers, and mother, boasted world-class vegetable gardens and her aunt was a moderator of Home Economics for the North West province. All of these influences contributed to Izelle’s development into a ‘’conscious foodie’’. Having already proven herself a formidable businesswoman with a penchant for marketing, Izelle has found creative ways of combining her passion for food and people with solid strategies, to bring those three components together through projects she is involved with around the country.

She is also no stranger to television and print media, and can now be seen as the main chef on one of SA’s largest television breakfast shows, Die Groot Ontbyt. She also hosted several cooking inserts on SuperSport where she created her mouth-watering signature dishes with the assistance of SA’s top PSL Soccer players. As Izelle explains, time and health are some of the most important aspects that money can’t buy, making it two of the most precious commodities in your life.

'We only live once and we only have one body to live it in. Living a healthy lifestyle doesn’t mean that your diet needs to be boring and restricted, especially where vegetables are concerned. Too many children grow up without access to vegetables and the nourishment it offers. Most children don’t enjoy vegetables, nor do they know where vegetables come from, or why it’s beneficial to your health to eat them', according to Izelle. However, this is something that Izelle is set on changing. Vegetables should be the foundation of your nutrition in a fun, flavourful and exciting way.

Izelle has recently been picked up by Chrome SA as the face of ChromeLife. We believe that ChromeLife and Izelle Hoffman espouse the same values when it comes to the importance of healthy eating, and the importance of a healthy diet. Izelle has created some incredible recipes - which you can find here - in an attempt to prove that healthy eating doesn't need to be boring and repetitive. You can also catch her recipes regularly in our CMag, which you can find in-store, or downloadable here 

From young farm girl with a passion for food to entrepreneur and lifestyle chef - Izelle Hoffman’s passion for people and drive for improving the lives of communities around South Africa is unstoppable. Food, the same as culture is an international language and Izelle encourages people from all walks of life to rethink what they put in their bodies in a fun, healthy way.

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